Trust company rebrands as Florida Trust Wealth Management
The Sanibel Captiva Trust Company and its divisions, The Naples Trust Company and Tampa Bay Trust Company, announced the rebranding of all seven of its offices under one name — Florida Trust Wealth Management.
One of the state’s wealth management firms, the company made the announcement as it celebrates 25 years in business this coming season.
In 2001, founder and Chairman S. Albert D. Hanser started the company from a one-room office on Sanibel, which today has grown to more than $5 billion of assets under management and locations throughout Southwest Florida and Tampa Bay. The name change reflects its stability and commitment to all of the communities it serves and its strategic preparation for a long future of growth in Florida.
“Achieving this financial milestone in less than 25 years speaks to the talent and hard work of our dedicated team members, and the confidence our clients have in this company,” he said. “Our new name of Florida Trust Wealth Management unifies our market areas and clarifies our identity among all the Gulf coast communities as we continue to expand where we are needed most.”
Florida Trust has enhanced its physical presence in Florida. Over the last few years, increasing client demand has required each existing office to undergo renovation for expansion or secure a new location. Today, it has offices on Sanibel-Captiva and Marco Island and in Fort Myers, Naples, Tampa, Belleair Bluffs andTarpon Springs, as well as a marketing office in Cashiers, North Carolina.
“Our growth became a challenge with our geographic specific names,” Chief Executive Officer Terence M. Igo said. “The strategy served us very well for many years, but it was time for a change, and we are thrilled.”
“We are staying true to our culture,” he added. “Nothing is changing, just our name.”
The community will immediately begin to notice branding updates to the company’s website and advertising, and this fall, to the signs at its locations. As Florida Trust, it is embracing its next chapter with the same values that built the company’s success over the past 25 years, and with a clear focus on the future of wealth management in Florida.
For more information, visit https://floridatrust.com/.
The Sanibel-Captiva office is at 2450 Periwinkle Way, Sanibel.