County increases public outreach on all-electronic bridge tolls
Lee County is increasing its public outreach efforts to raise awareness among residents, business owners and motorcyclists about the now-permanent all-electronic tolling for the Midpoint, Cape Coral and Sanibel Causeway bridges.
Lee County has used all-electronic rolling since the pandemic began last year. The Lee County Board of County Commissioners voted in June and August to maintain this to align with the state’s SunPass program, to return to the same tollway fee structure in place before the pandemic and to adjust motorcyclists’ toll pricing to align with vehicles.
On Oct. 1, it will reinstate the $3 administrative fee for pay-by-plate customers, which affects motorists who do not have a transponder or do not maintain a positive balance in their LeeWay account.
Transponders used for all-electronic tolling are available for free at www.leewayinfo.com.
LeeWay transponders also are available at the customer service center. Motorists with transponders are not charged the administrative fee. Several other toll agency transponders work at the county toll plazas, as well. Motorcycle customers also are eligible to obtain a transponder.
The county will use various platforms to convey the information, including billboards, social media, the county website, direct mail and customer-service interaction. It is also partnering with its municipal partners, chambers of commerce and other stakeholders to assist with public outreach and awareness.