Campaign launches to protect coastal wildlife
The Sanibel-Captiva Conservation Foundation recently announced the launch of the Be a Lifesaver campaign to protect shorebirds, sea turtles, and sharks. Thanks to a grant from the Lee County Visitor & Convention Bureau’s Tourist Development Council, it seeks to inspire residents and visitors to do their part to protect and care for coastal wildlife.
To help get the word out to visitors, the Sanibel & Captiva Islands Chamber of Commerce, Sanibel Captiva Beach Resorts, South Seas Island Resort and Sundial Beach Resort & Spa are partners in the campaign, the SCCF reported. It is targeted to educate on beach behavior through social media, in-house video and a mobile-friendly Website designed to provide additional wildlife tips and information.
“The tips included in this campaign were vetted by our scientists to prioritize what they thought would best protect wildlife,” SCCF Communications Director Barbara Linstrom said. “Thanks to the TDC funding, we were able to work with a professional design agency to create powerful messaging and graphics.”
The campaign launch coincides with the beginning of shorebird and sea turtle nesting seasons.
“We’d like to give a big shout out to the Fort Myers-based Pearl Creative Agency, which specializes in marine, outdoor and lifestyle brand marketing, for their expert creative work on all aspects of the campaign,” Linstrom said.
To become a partner in getting the word out through social media channels or to get a poster to hang at a business, contact Linstrom at blinstrom@sccf.org or 239-565-3641.
For more information, visit https://sancaplifesavers.org.