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CROW unveils new logo at membership meeting

By CROW - | Apr 2, 2021

The Clinic for the Rehabilitation of Wildlife on Sanibel revealed a newly designed logo to its members on March 31 during its 2020 Membership Meeting, which was held via Zoom.

The logo features large block letters with the silhouettes of several animal species that CROW treats each year. Three birds, a brown pelican, great blue heron and great horned owl represent CROW’s avian patients, which account for over 60 percent of its annual caseload. Mammals, represented by a North American river otter and a northern raccoon, account for 30 percent of patients and the remaining 10 percent are reptiles and amphibians, represented by a sea turtle.

The sea turtle is featured prominently since CROW is the only licensed sea turtle rehabilitation facility in Southwest Florida, with the next closest ones on the Gulf coast being Mote Marine in Sarasota and the Marathon Turtle Hospital in the Florida Keys. The logo was designed by John Jacobson, a long-time supporter of CROW and owner of Intergraphic 2.0.

“We wanted the animals to represent CROW as a whole and John did such a great job,” Executive Director Alison Charney Hussey said. “Our new logo pays homage to our original logo by including the owl and raccoon, but after 53 years and over 100,000 patients, the new logo represents CROW as we are now.”

The transition to the logo is already underway. Followers on CROW’s social media may have noticed the change, while printed materials will not see the change until current stocks have been used. Items with the logo, including T-shirts, stickers and magnets, will be available for purchase at CROW’s Visitor Education Center or the online store. Proceeds from the sale of the items benefits wildlife patients in care at the hospital.