Chamber toasts Luminary with branded lager beer
The Sanibel & Captiva Island Chamber of Commerce recently announced that Luminary Lager promises to add a bit of holiday cheer this year to the Holiday Luminary weekend, which has been restructured from a two-night street festival to a weeklong online promotion in light of COVID.
“We can’t do Luminary as we have in years past, but we still want to honor the tradition, and we want to do it right and make it fun,” President John Lai said. “We’ll do this special thing that will become a new annual Luminary tradition. COVID can’t keep our spirits down.”
The chamber has partnered with Point Ybel Brewing Company in Fort Myers to create an exclusive, special-edition winter lager flavored with Colorado blue spruce tips and served up in a festively labeled, 16-ounce can. The brew will also be available on tap at participating restaurants starting this month. Production will halt after Luminary Week, which is scheduled for Dec. 4-11.
“When the supply runs out, it’s gone for this year,” Lai said. “So, you’ll want to buy your six-packs for holiday gifts sooner rather than later, because Point Ybel will not be producing another Luminary edition until the end of 2021.”
This year’s Luminary Week “The Coastal Distance Edition” will take place during normal operating hours, when businesses will offer special discounts and deals. Retailers, restaurants, accommodations, personal services, attractions, recreational activities, and other local operations will participate on a dedicated landing Webpage the chamber is creating to showcase the offerings.
With the tagline “Eat. Shop. Stay. Play,” Luminary will promote commerce on Sanibel and Captiva. Unlike past Luminaries, however, the chamber and city have put the kibosh on event light bags, alcohol — except where licensed — and any entertainment, events, and activities that might draw a crowd.
Sponsors include Bailey’s General Store, Bank of the Islands, and Vector & Ink. For sponsorship or participation details, contact Member Services Manager Ashley Pignato at email@example.com.