DDWS to launch Nature Store2 on Sanibel
With the reopening date of the J.N. “Ding” Darling National Wildlife Refuge’s Visitor & Education Center still uncertain, the “Ding” Darling Wildlife Society-Friends of the Refuge has decided to launch a second Refuge Nature Store off-campus on Sanibel. The opening of Nature Store2 is slated for mid-November at 2250 Periwinkle Way.
“Because the Visitor & Education Center has been closed since March, we have suffered significant financial losses with our flagship store shuttered,” DDWS Executive Director Birgie Miller said. “All profits from that store support the refuge, so, consequently, wildlife and research projects could suffer with continued, prolonged lack of income. On average, more than 200 visitors entered the store each day when the center was open. Besides store earnings, the closure has negatively impacted donations that resulted from those visits.”
By beefing up its new ShopDingDarling.com online store, the DDWS has been able to keep staff employed and some cash flowing in. The success of the online store, however, has outgrown storage and fulfillment space at the flagship store, which is one main reason for launching Nature Store2.
“We are fortunate to have a strong fan base for our store,” Nature Store manager Ann-Marie Wildman said. “But our refuge support thrives on the ability to reach customers and potential donors personally, not only for purchasing, but also for educating the public about the refuge’s mission and importance.”
The new 1,500-square-foot store will feature a monitor streaming images of the wildlife, scenery and available activities at the refuge. Although it will carry some of the same popular items available at the flagship store and ShopDingDarling.com, it will be more art-oriented.
“It will feature some items that can only be purchased at the Nature Store2 location,” Wildman said. “We will also have more space to allow artists to meet the public, and we will have more special events and book signings at the new location.”
Nature Store2 will carry nature-specific items, sustainable gifts and educational merchandise, much of it made in the United States and by local artists and artisans. Popular items includes books, children’s games and toys, logo apparel, jewelry and accessories, and green and other home décor items. Visitors will be able to learn more about the refuge through brochures and refuge-trained staff and volunteers.
“This location will not only be our online fulfillment center, but will also be an opportunity to create a unique shopping experience for those who otherwise would never make it to the refuge,” Wildman said.