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Chamber reinvents Luminary in light of pandemic

By CHAMBER OF COMMERCE - | Sep 29, 2020

This year, in the spirit of good cheer and good health, the Sanibel & Captiva Islands Chamber of Commerce has extended Luminary 2020 from seven hours to seven days for the “Coastal Distance Edition” on Dec. 4-11.

“We have worked very closely with the city of Sanibel to ensure that we can promote a version of Luminary that will benefit our business community yet adhere to CDC guidelines,” chamber President John Lai said.

Luminary Week will take place Friday to Friday during normal operating hours, when businesses will offer special discounts and deals. Retailers, restaurants, accommodations, personal services, attractions, recreational activities and other local operations are invited to participate. The chamber will create a dedicated landing Webpage for showcasing the week’s offers.

With the tagline “Eat. Shop. Stay. Play,” it — like traditional Luminary celebrations — promotes commerce on Sanibel and Captiva. Unlike past Luminaries, however, the chamber and city have put the kibosh this year on luminary light bags, alcohol (except where licensed) and any entertainment, events and activities that might draw a crowd.

Bank of the Islands and Vector & Ink have already stepped up to help sponsor Luminary Week, but the chamber still has more sponsorships available. Businesses interested in sponsoring or participating should contact Member Services Manager Ashley Pignato at ashley@sanibel-captiva.org. Participating businesses should submit their logo or photo, special offer and any details by Nov. 1.