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Free lecture for non-profits on framing the message

By Staff | Jan 11, 2019

Andy Goodman

The First Annual Paul McCarthy Speaker event, “Change the Story, Change the World” by Andy Goodman, will be held on Feb. 6 at 7 p.m. at The Community House on Sanibel.

The lecture series was conceived by the Boler Family Foundation, which provided a grant to cover program costs, as a way to honor a family friend Paul McCarthy, the founder of Captiva Cruises and an active presence on the islands for years. Feb. 6 would have marked McCarthy’s 67th birthday.

“Change the Story, Change the World” is a chance to learn how the approach to information or call to action can be framed to motivate or engage more people. The art of non-fictional story telling can help engage more people in what may be a particularly challenging situation.

For example, organ donation was almost considered taboo in Brazil. There were lots of misconceptions and stigma attached to donation of viable organs for thousands of people whose lives depended upon a transplant. So donation organizations began looking to something Brazilians were passionate about – soccer.

They began working with local soccer clubs to promote donation. This eventually lead to people associating intent for organ donation to be a mark of a super fan. To be a donor began to be imbued with the same passion as support for the local soccer hero or community club. The transformation was remarkable and the wait list for patients hoping for a new heart, liver, kidney was reduced to zero.

Doors will open at 6:30 p.m. and light refreshments will be available.

The event is free, but registration on EventBrite is required by Jan. 30.

To register, visit sccf.org, go to Programs and look for event link.

The Community House is at 2173 Periwinkle Way.