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Cape Coral Construction Industry Association’s annual exhibit starts this weekend

By Staff | Jan 18, 2018

Every year, the Cape Coral Construction Industry Association highlights new homes at every price point, from starters to those in the seven-figure range.

Starting today and continuing through this weekend and the next two, the 2018 Builders Showcase of Homes will feature residences for people to peruse inside and out – and maybe even buy or build one for themselves.

Builders usually dress their model homes to the nines for these events allowing buyers – and future buyers – to fully envision the home of their dreams.

Bill Johnson Jr., executive director and CEO of the CCCIA, said 33 models from 27 builders will be showcased, including one in Fort Myers.

There will be something for everyone, he added.

“This event highlights our builders in the city. It allows the general public go look at a wide variety of homes in all price ranges,” Johnson said. “We have homes priced from $175,000 to more than $2 million. There’s something for everyone who’s looking to build a new home.”

Most of the homes are in the southwest Cape, where many of the model centers are. Others are spread throughout the city as well as one off McGregor in Fort Myers, a rare model outside the Cape.

The winners in a variety of categories were announced at the CCCIA’s Showcase meeting on Jan. 11.

Don Koogler, who has two homes in the showcase (one built by him, the other by his son), said he expects to make several sales after the event, with both homes displayed already sold and the owners proud to display them.

“We’ll sell four or five for sure. We’re in this every year. We don’t have a model per se. I’ve been doing this for 45 years, built 6,000 homes and we have no two that are alike,” Koogler said. “If they come up for sale, every one sells because they’re different and the quality is impeccable.”

Gary Aubuchon, of Aubuchon Homes, will also have two homes in the showcase. He said there are short-term and long-term advantages for builders taking part in the event.

“It gives us the chance to get some synergetic marketing with the other builders and increase the number of people coming to our homes,” Aubuchon said. “It brings in many more viewers than we would get on our own.”

Aubuchon said some people who come are looking to buy, while most aren’t going to be an immediate sale.

“This gives us a chance to form long-term relationships where they will come back and watch our designs evolve and change,” Aubuchon said. “When they’re ready, it gives us the opportunity to become their builder.”

Johnson said the individual builders keep track, but it is hard to pinpoint exactly how many people are expected to view the homes. Whatever the number, it brings about a good amount of business for now and in the future.

“We’ve had builders who have had 300 to 500 customers. With 33 houses, that’s a lot for people to see. About 5,000 to 10,000 will come through these homes,” Johnson said. “This is one of their key marketing points for the year. We put a lot of dollars out there to promote it and it generates a lot of the sales for the year.”

Even after the showcase, the website remains open throughout the year, giving builders and potential buyers a tool they can use, Johnson said.

The Showcase of Homes will be Jan. 19 to 21, Jan. 26 to 28 and Feb. 2 to 4. Homes will be open from 10 a.m. to 5 p.m. on Fridays and Saturdays, and from noon to 5 p.m. on Sundays.

For a list of participating builders visit cccia.org/builders/participating-builders.