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At the Library: A few business reads at the Captiva Memorial Library

By Staff | Jan 6, 2016

It is a new year. Time to get back to business at the Captiva Memorial Library.

“The Ultimate Competitive Advantage: Why Your People Make All the Difference and the 6 Practices You Need to Engage Them”

by Shawn D. Moon and Sue Date Douglas

“‘People are our most important asset.’ Every company pays lip service to this platitude, but how many companies really embrace it? What happens when everyone in your company is truly engaged and functions as a genuine leader? Every move your company makes can be copied by your competitors. New facilities, improved processes, product innovations, and marketplace initiatives can all be important, but rarely lead to sustained competitive advantage-because other businesses can just follow suit or piggyback off your progress. But truly mobilizing your people creates positive results in a thousand different ways throughout your organization, giving your company the ultimate competitive advantage-an advantage that is very difficult to match. It’s not easy to fully engage everyone in your organization, to create an organization of people who act as leaders, take initiative, and operate from a strategic perspective. For decades, FranklinCovey has been working with businesses throughout the world to train their people in the seven habits model of personal effectiveness. They’ve learned how to take this training to the next level, to dramatically improve the effectiveness of not just individuals, but entire organizationsdescribes the six practices FranklinCovey has discovered to engage people across the company, and shows how employing these practices can take your organization to a higher level of performance. In the end, the success of any organization is dependent on effectiveness and the commitment of its people. Everyone knows this, but few organizations operate this way. But, with the help of The Ultimate Competitive Advantage, yours can” *

“Zillow Talk: The New Rules of Real Estate”

by Stan Humphries

“How do you spot an area poised for gentrification? Is spring or winter the best time to put your house on the market? Will a house on Swamp Road sell for less than one on Gingerbread Lane? The fact is that the rules of real estate have changed drastically over the past five years. To understand real estate in our fast-paced, technology-driven world, toss out all of the outdated truisms and embrace today’s brand new information. But how? Enter Zillow, the nation’s No. 1 real estate website and mobile app. Thanks to its treasure trove of proprietary data and army of statisticians and data scientists, led by chief economist Stan Humphries, Zillow has been able to spot the trends and truths of today’s housing market while acknowledging that a home is more than an economic assetexplains the science behind where and how we live now and reveals practical, data-driven insights about buying, selling, renting and financing real estatepoised to be the real estate almanac for the next generation.” *

* Book jacket/publisher description

-Senior Librarian Ann Bradley is branch manager Captiva Memorial Library.