Cape company celebrates rebranding
When employees at Legacy Education Alliance came in to work Monday morning, they had a huge surprise awaiting them – breakfast and a new start.
The company unveiled its rebranding during a morning breakfast at its headquarters on Cape Coral Parkway, which featured a presentation by company CEO Anthony Humpage, explaining what the new beginning will mean.
Humpage said the purpose of the rebranding was to recognize their focus and reach a broader audience to more countries. To him, the new company name says it all.
“The word legacy has meaning worldwide. It’s a word everyone understands. People like to build a legacy, have a legacy,” Humpage said. “We want to continue to grow our company, reach more people and help more become financially independent here and abroad.”
Humpage said Legacy’s services allow people a chance to thrive financially during a time when it difficult to find full-time work, provided they put in the work.
“We are the premier practical education company in the world. We help people by educating them about real estate, paper assets, entrepreneurship and business. Our goal is to make people financially independent,” Humpage said. “It’s not a get-rich-quick scheme. You have to put work into it.”
Stacey Perkins, marketing director, said the rebranding will also allow them to test new brands to reach more people, particularly women with its Women in Wealth and Independent Woman brands.
The company also has an Elite division to allow students to learn more technical ways to build wealth once their primary courses are done.
The problem was that the name matched too close to a front-end brand, which limited their reach.
“We’re considering it a transformation and a chance to start right. We want to take it to the next level,” Humpage said. “We’re trying to raise our level of sophistication. We don’t want to seem like this is a convention or conference style of training. It’s more important.”
Founded in 1992, Legacy is a provider of educational training seminars, conferences and services. The company has more than 240 employees worldwide (135 of them in Cape Coral) with students in more than 100 countries.
Its best-known service is its Rich Dad Education seminars and workshops, which nearly 1 million people have participated in since 2006 and is based on the best-selling book “Rich Dad, Poor Dad” by Robert Kiyosaki.