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Video will help market bike safety on the islands

By Staff | Jan 21, 2015

Again, technology is making life a bit easier.

And safer.

A short film to assist bike riders and others using Sanibel’s shared paths and roadways should be released in March. The instructional video will explain the rules and courtesies of sharing bike/pedestrian paths. The film will be placed on YouTube, but certainly populate thousands of social media, community and group websites, including the city of Sanibel and county tourism agencies. TradeMarky Films in Sanibel will shoot the 6-9 minute video that should begin filming in early February.

Occasional injuries, right-of-way misunderstandings, more people using pathways in Sanibel and Captiva, other factors are causing locals to fund the short film, to protect what’s considered one of the centerpieces of the islands, supporters said. Sanibel has some 25 miles of shared-use pathways and was recently recognized as top-tier bike friendly community by the League of American Bicyclists.

Funding the instructional video comes from the city, a grant from county tourism agencies, bike rental merchants, the local chamber and the Sanibel Bicycle Club, the lead group in the effort, said Patti Sousa, the club’s vice president. Total budget for the film is about $23,000.

“It’s a really exciting project,” said Sousa, noting that social media, video and other technology infuse and educate visitors to vacation, travel and chamber websites. The Sanibel captive chamber website alone captures thousands of inquiries and tips.

Sousa expects that the short film will be instructional, but offer enough swagger to make it glide, something lacking in many instructional films.

“We’re hoping the new medium will remind (path users) of the Rules of Road,” she said.