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Mother and daughter open women’s clothing store on Captiva Island

By Staff | Dec 6, 2013

The dragonfly is the store's official logo. Mckenzie Cassidy.

Chloe’s of Captiva, a new clothing and accessories store in the Captiva Village, is a place for women seeking both luxurious and beach-casual styles.

Owner Julia Moore, who splits her time between Captiva Island and Bloomington, Ind., has been a visitor to the island over the last 15 years and decided to open the store at 11512 Andy Rosse Lane in September to provide tourists with more shopping options.

“I know when I go on vacation I like to go shopping,” said Moore. “We try to have a little something for women walking off the beach and those staying on the island for a few days, who want to have fun shopping.”

Chloe’s of Captiva, which sells clothing, hats, jewelry, and more, is also a collaborative project between Moore and the store’s namesake, her 11-year-old daughter Chloe.

“My daughter and I love fashion, and we love the beach, and I wanted something Chloe and I could work on together,” said Moore.

New inventory is shipped to Chloe's of Captiva twice a week. Mckenzie Cassidy.

Chloe works at the store and is an expert with the register system. Manager Chelsea Roberts also oversees the store’s day-to-day operations.

Anyone living on or visiting Captiva is invited to stop by the store and browse the racks, said Moore, and there is always something new to see because new inventory arrives twice a week.

Moore said she has received a wonderful reception from the island community and the store is even working on a giant dragonfly its official logo for their own golf cart in the annual holiday parade on Dec. 7.

To learn more about Chloe’s of Captiva, visit the store’s Facebook or Twitter page at “ChloesofCaptiva.” The official website, chloesofcaptiva.com, is still under construction and will be open soon.