Mixed bag for island retailers on Black Friday
Black Friday proved to be a mixed bag for local reatailers. The national trend showed foot traffic was up by 3.5 percent but sales were down by 1.8 percent, according to ShopperTrak, the world’s largest counter of retail foot traffic.
“This year was a little better than last year,” reported Marie Stevens, owner of Toys Ahoy located in Periwinkle Place. “We had quite a bit of foot traffic, too.”
However, Aqua Beachwear in Periwinkle Place reported sales did not meet expectations for the day and sales were not as good as last year. Renee’s Jewelry and Island Girl owner Ron Dioguardi said business was slow on Black Friday, but felt his customers had already done their holiday shopping before returning north.
“Leading up to the Thanksgiving holiday sales were very good,” he said.
Lily & Co. Jewelry Gallery agreed Black Friday did not really play a role in their exceptional sales on Black Friday. “We had a smashing good day,” reported Danielle Cimeo of Lily & Co. But the jewelry gallery had also just hosted its annual holiday extravaganza, which helped drive in the foot traffic.
Overall, Black Friday has provided a strong kickoff to the main holiday shopping season — those days between Thanksgiving and Christmas.