Sun Splash wins WWA award for Best Radio Commercial
Sun Splash Family Waterpark was recently honored with a professional excellence award by the World Waterpark Association for the Best Radio Commercial among parks with 100,000-250,000 annual attendance. The WWA’s Wave Review Awards honor excellence in marketing, advertising and the development of engaging and memorable promotional materials. This contest, which is entering its second decade, has seen thousands of entries from hundreds of facilities located across the globe.
The winning entry for Sun Splash was a radio spot developed for the 2011 season in conjunction with the park’s advertising agency 3i Advertising/PR. The commercial was composed of an upbeat and tropical jingle that included the catchy phrase, “Sun Splash Make a dash – Come and play with me. Sun Splash Family Waterpark the coolest place to be!” The award was presented at the World Waterpark Association’s Annual Conference in New Orleans, Louisiana on October 5, 2011.
Sun Splash Family Waterpark is closed for the 2011 season but will host some special events on property during the off-season, including Coconut Festival 2011 coming Nov. 11-13. The park will reopen for aquatic fun in March 2012. Details about next year’s operating schedule will be posted online at www.SunSplashWaterpark.com in January 2012.
Sun Splash Family Waterpark is Southwest Florida’s largest waterpark with more than 14 acres of slides, pools, food and fun for all ages. It is located at 400 Santa Barbara Blvd., just 2.5 miles north of Veterans Parkway in Cape Coral, and is open seasonally March through September.
Sun Splash is owned and operated by the City of Cape Coral Parks & Recreation Department. For hours directions to the park, visit the Sun Splash website at www.SunSplashWaterpark.com or call 239-574-0558.
Source: City of Cape Coral