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Decorating Den named National Business Owner of the Year

By Staff | Jun 9, 2011

Decorating Den Interiors of Sanibel and Bonita Springs was named Franchise Business Owner of the Year last week at the company’s 42nd annual Conference and Suppliers’ Market in Phoenix, Ariz. Owners Cliff Welles, ASID and partner Judy Underwood, Allied ASID, accepted the award, the highest honor bestowed annually by the 450-unit international interior design company. Chairman James S. Bugg, Sr. presented the award.

The owners started their design business in Coral Gables, Fla. in 1993 and expanded with studios in Bonita Springs and Sanibel over the last 10 years. With the assistance of designers Marcia Feeney, Cindy Malszycki and Jeanie Tinch, the Sanibel office has been voted Best Home Interiors annually since 2007.

The business team has previously won other top awards given by Decorating Den, including individual sales, franchise sales, regional sales, and Region of the Year. They have also won numerous “Dream Room” design awards in the company’s annual competition, judged in New York City by interior design magazine editors, which has resulted in their work being published in many home furnishings magazines and interior design books.

Welles and Underwood qualify, train and mentor 20 interior designers operating in individually owned design studios across southern Florida (Bradenton to Vero Beach, and south to Key West) who were collectively honored for third place in sales for the company.

Decorating Den Interiors provides in-home, comprehensive selections of furniture, window treatments, floor/wall/bed coverings, accessories and lighting from the global marketplace for residential clients. As members of the earth-friendly Sustainable Furnishings Council, Welles was recently re-certified as a GREEN LeaderAccredited Professional. He maintains his credentials with the National Council for Interior Design Qualifications (NCIDQ). Underwood serves the business and regional team as the director of both training and decorating services. Both Malszycki and Tinch are Allied Members of ASID.

For additional information, contact Decorating Den on Sanibel at 948-9779.