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Animal welfare foundation marketing Giga Bands

By Staff | May 11, 2011

Mark Shefts sports the new Giga Band, a portable USB interface which can store 1GB worth of computer files, photos, MP3 files or videos.

Can you name something that is as fashionable and functional as it is affordable?

Make way for Giga Bands, currently being marketed by none other than The Onyx & Breezy Foundation, a non-profit which raises money for the welfare of domestic animals nationwide.

“We wanted to bring more recognition to the Foundation and wanted to do a special bracelet,” said Mark Shefts, who along with his wife, Wanda, helped coordinate marketing for the portable — and wearable — flash drives. “We spoke to a friend in marketing who found it for us.”

Embossed with paw prints, the silicone bracelets — which come in a variety of colors — are embedded with a USB interface which can store 1GB (gigabyte) worth of computer files, photographs, MP3 files or videos. People may use their Giga Band to store information vital in times of medical emergencies, for school, work or when bringing personal information when traveling.

“It is attractive and practical and can be used by all ages,” added Shefts. “Everyone loves it so far.”

Packaging for the Giga Band features an image of Onyx and Breezy.

Best of all, Shefts noted, is that the bands cost only $10.

“And 100 percent of the proceeds that the Foundation gets goes to help animals,” he noted.

Giga Bands are available online at www.onyxandbreezy.org (click on the online store link) or locally at Island Paws on Sanibel or at Kay Casperson’s Lifestyle Spa & Boutique on Captiva.

“We’re so excited to have the Onyx and Breezy Giga Bands in the boutique,” said Kay Casperson, owner of the Kay Casperson Lifestyle Spa & Boutique and an OBF board member. “The Onyx and Breezy Foundation is a cause I support whole-heartedly and the Giga Bands are such a great accessory. We’re thrilled with the amount of people who have already come into the boutique to purchase them.”

The Onyx & Breezy Foundation, created in 2004 by the Shefts to honor the memory of their two labrador retrievers, assists domestic animals in a variety of ways. The foundation lends financial support to the funding of equipment for medical facilities, much needed research and organizations that benefit animals.

In addition, it helps provide medical treatment for animals where hardship is present as well as other endeavors that benefit the welfare of animals.

On March 27, the Shefts hosted the Second Annual Island Gala, which raised more than $65,000 for animal welfare. To learn more about the Foundation or make a contribution, visit www.onyxandbreezy.org.