Miracle unveils new team logo, uniforms for 2011
Last week, the Fort Myers Miracle unveiled their new official team logos and team uniforms to be worn during the 2011 season. This is the first major change to the look of the franchise since 1999, when full color was added to the palm tree sprouting out of the “M” in the logo.
The main change lies in the alteration to the primary “Miracle” script. The font change also brings about a change to the “M” which is now extended below the name.
The Miracle will also have a new secondary logo that features the new “Miracle” script over a beach setting that gives the identity a strong connection to Southwest Florida.The new uniforms will feature hats that are a lighter shade of navy blue than is currently being worn. The uniforms will also be without pinstripes for the first time since 1993 and feature the current Minnesota Twins logo on the left sleeve.
Next season will also see the introduction of a batting practice/alternate jersey that will be red in color. A batting practice only hat will be red with a blue bill.
“As we head into our 20th season in Southwest Florida, we are excited to unveil a fresh new look that will still be familiar to Miracle fans," said Miracle General Manager Steve Gliner. "We are really pleased with the new look to our logo and uniforms, and we hope Miracle fans will enjoy it as well.”
The Miracle contracted with Studio Simon to develop the new identity. Studio Simon worked with Major League Baseball Properties on the Minnesota Twins recent brand identity update. Studio Simon has done more than 50 team identity projects.
Fans will be able to sport the new Miracle apparel and hats when they become available later in the fall. The remaining Miracle merchandise with the current logo, including game worn jerseys, is still available for a limited time.
Visit www.miraclebaseball.com for more information.