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Lily & Co. named one of America’s ‘coolest’ stores

By Staff | Aug 25, 2010

Lily & Co. owners Karen Bell and Dan Schuyler are pictured with their INSTORE awards, along with store mascots Lily, Gracie and Angel.

In the August edition of INSTORE Magazine, in which they laud "America’s Coolest Stores," Lily & Co. Jewelers was named the third “coolest” store in the nation for stores with six or more full-time employees by the jewelry industry’s trade publication.

"I was just floored that we were even considered for this contest," said store co-owner Dan Schuyler after learning of the honor last month. "It’s incredible that our little store on Sanibel would get national recognition like this. It’s a tribute to who we are and what we do."

Expert judges rated the 2010 America’s Coolest Stores contest’s 111 entrants on store appearance inside and out, advertising and marketing, website, overall individuality, and a background story about the businesses. 

“Every year we feel privileged to bring our readers the best of the best in our industry,” said Ralf Kircher, INSTORE’s executive editor. “From its wonderful preservation of a historic building to its island feel, Lily & Co. easily falls into that category. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing and creative retail environment.”

“What’s cool is that we offer not only an outstanding shopping experience, but also the fact that we’re located in a 90-year-old building with a varied history, and three of our official greeters happen to be the friendliest dogs known to man,” added Schulyer.

The stores’ mascots are Lily, Gracie and Angel, who often greet customers at the front door.

Lily & Co. also recently won a Jeweler’s Circular Keystone award for being ranked the No. 2 designer jewelry store in the nation. This is the third time the store ranked among the top 10.


Open Monday through Saturday from 10 a.m. to 5 p.m., Lily & Co. also serves as an art gallery, offering visitors the opportunity to take home local art as a reminder of their stay on Sanibel.

“We’ve become a part of the island tapestry, offering residents and travelers alike a comfortable, yet high-end location for all of their jewelry and art needs,” noted co-owner Karen Bell.

"I think our customers like the fact that they are welcome to come in, sit on the floor and play with the dogs, have a cup of coffee and a cookie and not feel pressured to buy anything," added Schuyler. "And our staff is great. They treat every customer like they were a guest in their home. Our philosophy is based upon building great client relationships."

For more information about Lily & Co., visit the store at 520 Tarpon Bay Road, call 472-2888 or visit www.lilyjewelers.com.