South Seas takes to the web via Facebook, YouTube
In effort to expand their presence on the world wide web and keep former and future guests up to date on all the latest information, South Seas Island Resort has established a Facebook and YouTube account alongside their formal website, www.SouthSeas.com.
“This is an LXR-wide initiative for most of the hotels to have facebook pages. I think it’s a great way to stay in touch with our guests and allow them to post their own photos of their vacations,” said South Seas Director of Communications and Community Relations Carolyn Hudson.
According to Hudson, Facebook gives South Seas the opportunity to post upcoming special events, such as the Run for Reading event in October, good reviews, tips from Kay Casperson about skin care, recipes from the resort’s chef, photos of guests and new family programs amenities.
Facebook is also a way for South Seas to connect directly to guests when it comes to feedback about their resort experience.
“When we receive a critique or comment that a guest had a concern about
their experience, it gives us a way to respond to them in real time, answer their concerns and resolve those issues.” Hudson said. “We encourage fans to speak for us. They can say it better than we ever can regarding their guest experience and what is most meaningful about their vacation from a personal point of view. We don’t want to be passive by just giving information — this lets them know we care and want to hear back.”
And so far, Hudson said, the comments on Facebook have been wonderful.
“Facebook hits the ‘sweet spot’ of the South Seas demographic we are
going after — moms,” Hudson said, noting that there are more than 400 million users on Facebook, second only to Google, more than 50 percent of which are females, many of which fall into the 35 to 55 age range. “That just happens to be South Seas’ target market, so what better way to reach out to the South Seas guest than in the language and vehicle that they are already comfortable using?”
But South Seas plans to take their new social networking status beyond wall posts and event listings.
“Our next goal is to begin offering sweepstakes and contests for goods
and services at South Seas by asking users for the best story about encounters with wildlife at South Seas Island Resort, posting a family photo or answering a trivia question about the resort,” Hudson said.
But Facebook isn’t just about fun.
“Facebook is also great for crisis management — especially during the oil
spill situation or alerts as hurricane season continues — to calm nerves
and manage expectations or dispel rumors,” Hudson said. “We have also been utilizing YouTube and uploading videos weekly about our Clean Beach Guarantee and have gotten over 800 hits each time we post.”
Links to video footage of Captiva’s oil-free beaches are available at www.SouthSeas.com and on Facebook.
To become a fan of South Seas Island Resort on Facebook, go to www.facebook.com/SouthSeasResortVillage.