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#SWFLchallenge launches website, events in response to public

August 28, 2018
Island Reporter, Captiva Current, Sanibel-Captiva Islander

Over 1,000 video views and social media engagements per day during the first week of the #SWFLchallenge has resulted in the launch of a companion website at

The site features video and a live feed of Twitter and Instagram posts using the hashtag, as well as a listing of upcoming events related to the #SWFLchallenge.

Three events are scheduled to inspire residents and visitors to patronize restaurants, shops and attractions in specific areas of Southwest Florida. The first one, set for Sept. 1-3, encourages people to stay, play, dine and shop on Sanibel and Captiva. The second event is scheduled for Sept. 8-9 and will focus on the Fort Myers Beach area, and the third event planned Sept. 15-16 centers on Naples.

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Businesses wanting to announce special discounts can email

"What's happening with our waterways and marine life is heartbreaking and must not be ignored," Albert Arguelles, with iPartnerMedia, said. "However, many businesses are hurting and we want to remind people that there are still a lot of positive things about our region to be appreciative of and to showcase Southwest Florida in a positive light using the hashtag."

On Aug. 17, a group of Southwest Florida marketing and public relations professionals launched an effort to use their personal social media accounts to share positive aspects of the region in response to the water quality issues. It included employees from CONRIC PR & Marketing, iPartnerMedia, M&M Multimedia, Priority Marketing, Pushing the Envelope, SEO Mechanic, Testimonial Tree, TLC Marketing & Creative Services and Veer90. Since then, chambers of commerce, hotels, restaurants and other organizations have embraced the campaign.

For more information, visit the website or public Facebook group "SWFL Challenge."

iPartnerMedia has donated its services for the new website.



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