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Rotary Happenings: New ideas and a new approach make for fresh look at goals

September 12, 2017
Island Reporter, Captiva Current, Sanibel-Captiva Islander

Our new club President Hoili Martin, continues to shake things up a little. Sometimes fresh eyes bring new perspectives to regular club activities. Since Martin comes with a strong entrepreneurial background, she is used to looking at all aspects of the club's business practices, from a new Sanibel-Captiva Rotary Logo to engaging all our members in both ongoing projects and the development of new ideas toward going forward. A good incubator of ideas comes from informal gatherings and just getting to know each other better, so Martin has on the calendar monthly social activities for all club members and their families. New members seem to enjoy these social gatherings the most; finding that in a causal atmosphere there is nothing off the table for discussion and that their perspectives on new projects and programs for club consideration are listened to and even encouraged to follow-up with and put into play. These gatherings are not just think-tank-brewing happenings, but are fun ways to get to know each other better and develop good working relationships to accomplish Rotary's overall goals as a global service club.

Following somewhat with this thought process was our guest speaker on Sept. 1, Brad Miller, local business owner of "Interior Plant Scapes" in Fort Myers and author of "Victory Goes to Business with Superior Systems" "Your Best Work, The Best Way How to Embrace the Power of Vision and Systems to Build a Business That Works."

Miller's family moved to Florida when he was 9 years old and his Dad got into the plant growing business in Fort Myers. As with many small family businesses, the kids had to pitch in and help with the day to day running of the business. At some point in his teen years, the chore of helping with the business became a passion for horticulture and plants. After graduating from Edison College, he married his high-school sweetheart and together with their entrepreneurial spirit opened "Interior Plant Scapes" in Fort Myers currently serving 400 hospitality and corporate businesses.

The business was going great, but along the way the passion again turned to a chore. Miller told us, "As determined as I was to make my business a success, I was feeling like a victim every time my company added another customer."

He was getting burnt out. He was the business and the business was his life. He realized he was spreading himself too thin. The business was great, but going in all directions, he was making missteps and mistakes and business had morphed away from the core concept he had started with.

Did he really want to provide plant design for fundraising events? No. Did he want to provide services to private individuals? No. So why was the company doing these things? Stop! Look at your beginning vision for the company and how you serve your core client base. Look how you can streamline the business practices and setup systems to service your clients without you always worrying about the jobs. Is your vision for the business clear? If so, follow that vision. Growth is good, but without systems that run independently of you, you will wear out. You need self-directed systems that include all business practices from purchasing to job completion. Educate your staff and inspire them with your vision for the company and hire people that share your vision and train them to be able to succeed with this vision without you. Micro-management is not always bad, but not always necessary.

When Miller took this approach and it succeeded, he knew he was on to something. He didn't have to do everything at "Interior Plant Scapes." He had good people, trained people, and they know what the company's business vision is and how to serve their clients on the highest level. Miller still controls client relationships and sales for "Interior Plant Scapes," but in 2015 launched another company "Miller Marketing and Training" and authored a business book titled, "Victory Goes to The Business with Superior Systems."

A quote from the Eaton Business System, "You can decide upon the life you want - and then go to work to create a business that makes that life possible."

Sanibel-Captiva Rotary meets Friday mornings at 7 a.m., at the Dunes Golf & Tennis Club. Guests welcomed.

 
 

 

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