Pfeifer Realty Group has launched an ongoing advertising program with the theme "Sanibel is" The campaign focuses on the many things that make Sanibel Island a tropical Paradise.
The first ad in the series, "Sanibel is. Fishing" is featured in a full page in the newspaper.
"Sanibel is a special place, and this campaign focuses on 10 of the reasons this is a tropical paradise," said Mary Ellen Pfeifer, marketing director.
"Each of the ads is literally "advertising as art," she said. "And, at the end of the 10-month program, each ad will be produced on a large format gallery-wrap canvas and auctioned to benefit a Sanibel Island non-profit.
"There will be only one canvas print for each of the ads," she said, and it will have no logo on it. Each of the 10 canvas prints will be a one-of-a-kind work of art.
Upcoming ads in the "Sanibel is" campaign will feature topics such as wildlife, fishing, shelling, and other things that make Sanibel Island a tropical paradise.